*{margin:0;padding:0;box-sizing:border-box}
:root{--p:#4A148C;--pm:#6A1B9A;--pl:#9C27B0;--pd:#311B92;--lav:#EDE7F6;--cream:#FAFAF8;--warm:#F2F0EB;--dark:#0F0820;--body:#4A3D6B;--muted:#8B7AAE;--or:#FF7A33;}
html{scroll-behavior:smooth;overflow-x:hidden}
body{font-family:'Montserrat',sans-serif;background:var(--cream);color:var(--dark);overflow-x:hidden}
::-webkit-scrollbar{width:2px}::-webkit-scrollbar-thumb{background:var(--p);border-radius:2px}
img{max-width:100%}

/* ---------- Hero ---------- */
#ad-hero{min-height:92vh;position:relative;overflow:hidden;display:flex;align-items:center;gap:40px;padding:130px 8vw 70px;background:linear-gradient(160deg,#0D0822 0%,#1A0E2E 40%,#2D1B4E 70%,#3D1580 100%);}
.ad-hero-grid{position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,0.03) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,0.03) 1px,transparent 1px);background-size:56px 56px;}
.ad-hero-glow-l{position:absolute;left:-200px;top:10%;width:500px;height:500px;border-radius:50%;background:radial-gradient(circle,rgba(156,39,176,0.16),transparent 70%);pointer-events:none;}
.ad-hero-glow-r{position:absolute;right:-160px;bottom:0;width:420px;height:420px;border-radius:50%;background:radial-gradient(circle,rgba(74,20,140,0.2),transparent 70%);pointer-events:none;}
.ad-hero-content{position:relative;z-index:1;max-width:640px;flex:1 1 auto;text-align:left;}

/* ---------- Visuel héro : radar de ciblage animé ---------- */
.ad-hero-visual{position:relative;z-index:1;flex:0 0 auto;display:flex;align-items:center;justify-content:center;transform:translateX(80px);}
.ad-radar{position:relative;width:clamp(280px,28vw,400px);aspect-ratio:1;}
.ad-radar-halo{position:absolute;inset:-14%;border-radius:50%;background:radial-gradient(circle,rgba(192,132,252,0.24),rgba(255,122,51,0.08) 45%,transparent 70%);filter:blur(6px);animation:adHaloPulse 5s ease-in-out infinite;}
@keyframes adHaloPulse{0%,100%{transform:scale(1);opacity:.8}50%{transform:scale(1.06);opacity:1}}
.ad-radar-svg{position:relative;width:100%;height:100%;animation:adRadarFloat 8s ease-in-out infinite;filter:drop-shadow(0 20px 50px rgba(74,20,140,0.5));}
@keyframes adRadarFloat{0%,100%{transform:translateY(0)}50%{transform:translateY(-12px)}}
.ad-radar-sweep{transform-box:fill-box;transform-origin:200px 200px;animation:adSweepSpin 5s cubic-bezier(0.45,0,0.55,1) infinite;}
@keyframes adSweepSpin{0%{transform:rotate(0deg)}50%{transform:rotate(198deg)}100%{transform:rotate(360deg)}}
.ad-radar-node{animation:adNodePulse 2.8s cubic-bezier(0.45,0,0.55,1) infinite;transform-box:fill-box;transform-origin:center;}
.ad-radar-node:nth-of-type(3n){animation-delay:.5s}
.ad-radar-node:nth-of-type(3n+1){animation-delay:1s}
.ad-radar-node:nth-of-type(4n){animation-delay:1.6s}
@keyframes adNodePulse{0%,100%{opacity:.35;transform:scale(.7)}50%{opacity:1;transform:scale(1.3)}}
.ad-radar-target{transform-box:fill-box;transform-origin:200px 200px;animation:adTargetPulse 2.6s cubic-bezier(0.45,0,0.55,1) infinite;}
@keyframes adTargetPulse{0%,100%{opacity:.85;transform:scale(1)}50%{opacity:1;transform:scale(1.08)}}
.ad-radar-trend path{animation:adTrendDraw 3.4s cubic-bezier(0.65,0,0.35,1) infinite;}
@keyframes adTrendDraw{0%{stroke-dashoffset:1;opacity:0.4}30%{opacity:1}62%{stroke-dashoffset:0;opacity:1}88%{stroke-dashoffset:0;opacity:1}100%{stroke-dashoffset:0;opacity:0.4}}
@media(prefers-reduced-motion:reduce){.ad-radar-halo,.ad-radar-svg,.ad-radar-sweep,.ad-radar-node,.ad-radar-target,.ad-radar-trend path{animation:none}}
.ad-kicker{display:inline-flex;align-items:center;gap:8px;font-size:9px;letter-spacing:0.45em;font-weight:700;color:var(--pl);text-transform:uppercase;margin-bottom:22px;}
.ad-h1{font-size:clamp(32px,5vw,62px);font-weight:900;line-height:1.1;letter-spacing:-0.03em;color:#fff;margin-bottom:22px;}
.ad-h1 em{font-style:normal;color:var(--or);text-shadow:0 0 18px rgba(255,122,51,0.45),0 0 46px rgba(255,122,51,0.2);animation:orGlow 4s ease-in-out infinite;}
@keyframes orGlow{0%,100%{text-shadow:0 0 18px rgba(255,122,51,0.45),0 0 46px rgba(255,122,51,0.2);}50%{text-shadow:0 0 26px rgba(255,122,51,0.6),0 0 60px rgba(255,122,51,0.3);}}
.ad-sub{font-size:15px;font-weight:300;line-height:1.85;color:rgba(255,255,255,0.55);max-width:600px;margin:0 0 40px;}
.ad-ctas{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:36px;}
.ad-btn-main{padding:16px 36px;background:linear-gradient(135deg,var(--pd),var(--p),var(--pm));border:none;border-radius:60px;font-family:'Montserrat',sans-serif;font-size:11px;font-weight:700;letter-spacing:0.12em;color:#fff;text-transform:uppercase;cursor:pointer;transition:transform 0.45s cubic-bezier(0.34,1.56,0.64,1),box-shadow 0.45s cubic-bezier(0.22,1,0.36,1);box-shadow:0 4px 24px rgba(74,20,140,0.4);}
.ad-btn-main:hover{transform:translateY(-3px);box-shadow:0 14px 42px rgba(74,20,140,0.55);}
.ad-btn-main:active{transform:translateY(-1px);transition-duration:0.15s;}
.ad-btn-outline{padding:15px 32px;background:transparent;border:1.5px solid rgba(255,255,255,0.25);border-radius:60px;font-family:'Montserrat',sans-serif;font-size:11px;font-weight:700;letter-spacing:0.12em;color:rgba(255,255,255,0.8);text-transform:uppercase;cursor:pointer;transition:background 0.4s cubic-bezier(0.22,1,0.36,1),border-color 0.4s cubic-bezier(0.22,1,0.36,1),color 0.4s cubic-bezier(0.22,1,0.36,1),transform 0.4s cubic-bezier(0.34,1.56,0.64,1);}
.ad-btn-outline:hover{background:rgba(255,122,51,0.1);border-color:rgba(255,122,51,0.5);color:var(--or);transform:translateY(-2px);}
.ad-platforms{display:flex;gap:10px;flex-wrap:wrap;padding-top:22px;border-top:1px solid rgba(255,255,255,0.12);max-width:600px;}
.ad-platform-chip{display:flex;align-items:center;gap:7px;padding:7px 16px;background:rgba(255,255,255,0.05);border:1px solid rgba(255,255,255,0.1);border-radius:40px;font-size:10px;font-weight:600;color:rgba(255,255,255,0.55);letter-spacing:0.04em;text-transform:uppercase;}

/* ---------- Sections communes ---------- */
.ad-section{padding:100px 8vw;}
.ad-head{text-align:center;max-width:720px;margin:0 auto 56px;}
.ad-lbl{display:inline-block;font-size:9px;letter-spacing:0.42em;font-weight:700;color:var(--pl);text-transform:uppercase;margin-bottom:14px;}
.ad-title{font-size:clamp(24px,3.2vw,44px);font-weight:900;line-height:1.12;letter-spacing:-0.022em;color:var(--dark);}
.ad-sub-txt{font-size:14px;font-weight:300;line-height:1.85;color:var(--muted);max-width:580px;margin:14px auto 0;}
.ad-note{font-size:11px;font-style:italic;font-weight:400;color:var(--muted);margin-top:10px;}

/* ---------- Pourquoi ---------- */
#ad-pourquoi{background:var(--cream);}
.ad-why-grid{display:grid;grid-template-columns:0.85fr 1fr;gap:70px;align-items:start;}
.ad-why-left .ad-lbl{margin-bottom:14px;}
.ad-why-left .ad-title{margin-bottom:20px;}
.ad-why-left p{font-size:14px;font-weight:300;line-height:1.9;color:var(--body);margin-bottom:0;}

/* Mini graphique "portée organique vs publicité" — barres animées au scroll,
   volontairement sans chiffres précis (illustration, pas une vraie statistique). */
.ad-reach-chart{margin-top:32px;display:flex;flex-direction:column;gap:16px;}
.ad-reach-row{display:flex;align-items:center;gap:16px;}
.ad-reach-lbl{font-size:11px;font-weight:600;color:var(--muted);width:150px;flex-shrink:0;}
.ad-reach-track{flex:1;height:10px;background:rgba(74,20,140,0.07);border-radius:8px;overflow:hidden;}
.ad-reach-bar{height:100%;border-radius:8px;width:0;transition:width 1.2s cubic-bezier(0.22,1,0.36,1);}
.ad-reach-bar.organic{background:var(--muted);}
.ad-reach-bar.paid{background:linear-gradient(90deg,var(--pd),var(--pl),var(--or));}
.ad-reach-chart.visible .ad-reach-bar.organic{width:16%;}
.ad-reach-chart.visible .ad-reach-bar.paid{width:100%;transition-delay:0.15s;}
.ad-reach-note{font-size:10.5px;font-style:italic;font-weight:400;line-height:1.6;color:var(--muted);margin-top:14px;max-width:420px;}

.ad-why-cards{display:grid;grid-template-columns:1fr 1fr;gap:30px 32px;}
.ad-why-card{padding-top:20px;border-top:1px solid rgba(74,20,140,0.12);}
.ad-why-ic{width:34px;height:34px;border-radius:9px;background:var(--lav);color:var(--p);display:flex;align-items:center;justify-content:center;margin-bottom:13px;transition:background 0.4s cubic-bezier(0.22,1,0.36,1),color 0.4s cubic-bezier(0.22,1,0.36,1),transform 0.4s cubic-bezier(0.34,1.56,0.64,1);}
.ad-why-ic svg{width:16px;height:16px;}
.ad-why-card:hover .ad-why-ic{background:var(--or);color:#fff;transform:translateY(-3px) scale(1.06);}
.ad-why-t{font-size:14px;font-weight:800;color:var(--dark);margin-bottom:5px;}
.ad-why-s{font-size:11.5px;font-weight:400;line-height:1.55;color:var(--muted);}

/* ---------- Plateformes / services : mosaïque à bordures partagées,
   pas de cartes flottantes avec icône ronde ---------- */
#ad-services{background:var(--warm);}
.ad-plat-mosaic{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:rgba(74,20,140,0.1);border:1px solid rgba(74,20,140,0.1);border-radius:20px;overflow:hidden;}
.ad-plat-cell{background:#fff;padding:34px 26px;transition:background 0.4s cubic-bezier(0.22,1,0.36,1);}
.ad-plat-cell:hover{background:var(--lav);}
.ad-plat-ic{width:36px;height:36px;border-radius:10px;background:var(--lav);color:var(--p);display:flex;align-items:center;justify-content:center;margin-bottom:18px;transition:background 0.4s cubic-bezier(0.22,1,0.36,1),color 0.4s cubic-bezier(0.22,1,0.36,1),transform 0.4s cubic-bezier(0.34,1.56,0.64,1);}
.ad-plat-ic svg{width:17px;height:17px;}
.ad-plat-cell:hover .ad-plat-ic{background:var(--or);color:#fff;transform:scale(1.12);}
.ad-plat-word{font-size:19px;font-weight:900;color:var(--dark);letter-spacing:-0.02em;margin-bottom:14px;}
.ad-plat-word span{display:block;color:var(--pl);}
.ad-plat-s{font-size:12px;font-weight:300;line-height:1.75;color:var(--muted);}

/* ---------- Résultats : bande sombre plein écran, comme le bandeau chiffres
   de la page Sites Web ---------- */
#ad-resultats{position:relative;padding:88px 8vw 72px;background:linear-gradient(160deg,#1A0E2E,#2D1B4E);overflow:hidden;text-align:center;}
.ad-resultats-glow{position:absolute;top:-40%;left:50%;transform:translateX(-50%);width:700px;height:500px;background:radial-gradient(circle,rgba(255,122,51,0.14),transparent 70%);pointer-events:none;}
.ad-resultats-head{position:relative;z-index:1;max-width:720px;margin:0 auto 48px;}
#ad-resultats .ad-lbl{color:var(--or);}
#ad-resultats .ad-title{color:#fff;}
.ad-stats-row{position:relative;z-index:1;display:grid;grid-template-columns:repeat(4,1fr);gap:20px;max-width:1000px;margin:0 auto;}
.ad-stat-inline{padding:0;text-align:center;display:flex;flex-direction:column;gap:10px;}
.ad-stat-n{font-size:clamp(26px,3.6vw,40px);font-weight:900;color:#fff;letter-spacing:-0.03em;line-height:1;}
.ad-stat-n em{font-style:normal;color:var(--or);}
.ad-stat-l{font-size:10.5px;font-weight:600;letter-spacing:0.05em;text-transform:uppercase;color:rgba(255,255,255,0.45);line-height:1.5;}
.ad-stats-note{position:relative;z-index:1;text-align:center;font-size:11px;font-style:italic;color:rgba(255,255,255,0.35);margin-top:34px;}

/* ---------- Méthode : cercles numérotés en dégradé + ligne de progression ---------- */
#ad-methode{background:var(--warm);}
.ad-steps{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;position:relative;max-width:1100px;margin:0 auto;}
.ad-steps-line{position:absolute;top:19px;left:6%;right:6%;height:2px;background:rgba(74,20,140,0.14);border-radius:2px;}
.ad-steps-line span{position:absolute;left:0;top:0;bottom:0;background:linear-gradient(90deg,var(--p),var(--or));transform:scaleX(var(--ad-line,0));transform-origin:left;transition:transform 1.6s cubic-bezier(0.22,1,0.36,1);border-radius:2px;}
.ad-step{position:relative;padding:52px 4px 0;}
.ad-step-circle{position:absolute;top:0;left:0;width:40px;height:40px;border-radius:50%;background:linear-gradient(135deg,var(--pd),var(--pm));display:flex;align-items:center;justify-content:center;font-size:12px;font-weight:800;color:#fff;box-shadow:0 8px 22px -6px rgba(74,20,140,0.5);transition:transform 0.45s cubic-bezier(0.34,1.56,0.64,1),box-shadow 0.45s cubic-bezier(0.22,1,0.36,1),background 0.45s cubic-bezier(0.22,1,0.36,1);}
.ad-step:hover .ad-step-circle{transform:scale(1.12);background:var(--or);box-shadow:0 10px 26px -6px rgba(255,122,51,0.65);}
.ad-step-t{font-size:15px;font-weight:800;color:var(--dark);margin-bottom:8px;}
.ad-step-s{font-size:12px;font-weight:300;line-height:1.7;color:var(--muted);}

/* ---------- Tarifs (placeholder) ---------- */
#ad-tarifs{background:var(--warm);}
.ad-price-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;align-items:stretch;}
.ad-price-card{background:#fff;border:1px solid rgba(74,20,140,0.08);border-radius:22px;padding:32px 26px;display:flex;flex-direction:column;transition:transform 0.5s cubic-bezier(0.22,1,0.36,1),box-shadow 0.5s cubic-bezier(0.22,1,0.36,1);position:relative;overflow:hidden;}
.ad-price-card::before{content:'';position:absolute;top:0;left:0;right:0;height:3px;background:linear-gradient(90deg,var(--pd),var(--pl));transform:scaleX(0);transform-origin:left;transition:transform 0.5s cubic-bezier(0.22,1,0.36,1);}
.ad-price-card:hover::before{transform:scaleX(1);}
.ad-price-card:hover{transform:translateY(-8px);box-shadow:0 24px 56px rgba(74,20,140,0.14);}
.ad-price-card.featured{background:linear-gradient(150deg,#1A0E2E 0%,#2D1B4E 45%,#4A148C 100%);}
.ad-price-badge{display:inline-block;font-size:8px;letter-spacing:0.2em;font-weight:700;background:rgba(255,255,255,0.15);color:#fff;padding:4px 12px;border-radius:40px;text-transform:uppercase;margin-bottom:14px;width:fit-content;}
.ad-price-name{font-size:10px;font-weight:700;letter-spacing:0.18em;color:var(--muted);text-transform:uppercase;margin-bottom:10px;}
.ad-price-card.featured .ad-price-name{color:rgba(255,255,255,0.55);}
.ad-price-amount{font-size:32px;font-weight:900;color:var(--dark);line-height:1;letter-spacing:-0.02em;}
.ad-price-card.featured .ad-price-amount{color:#fff;}
.ad-price-period{font-size:10px;color:var(--muted);font-weight:400;margin-bottom:18px;margin-top:4px;}
.ad-price-card.featured .ad-price-period{color:rgba(255,255,255,0.45);}
.ad-price-feats{list-style:none;display:flex;flex-direction:column;gap:9px;margin-bottom:24px;flex:1;}
.ad-price-feats li{font-size:12px;font-weight:400;color:#444;display:flex;align-items:flex-start;gap:8px;line-height:1.4;}
.ad-price-card.featured .ad-price-feats li{color:rgba(255,255,255,0.85);}
.ad-price-feats li::before{content:'';width:5px;height:5px;border-radius:50%;background:var(--or);flex-shrink:0;margin-top:5px;}
.ad-price-card.featured .ad-price-feats li::before{background:#fff;}
.ad-price-btn{width:100%;padding:13px;background:var(--lav);border:none;border-radius:60px;font-family:'Montserrat',sans-serif;font-size:10px;font-weight:700;letter-spacing:0.1em;color:var(--p);text-transform:uppercase;cursor:pointer;transition:background 0.4s cubic-bezier(0.22,1,0.36,1),color 0.4s cubic-bezier(0.22,1,0.36,1),transform 0.35s cubic-bezier(0.34,1.56,0.64,1);margin-top:auto;}
.ad-price-btn:hover{background:linear-gradient(135deg,var(--pd),var(--p));color:#fff;transform:translateY(-2px);}
.ad-price-card.featured .ad-price-btn{background:rgba(255,255,255,0.15);color:#fff;}
.ad-price-card.featured .ad-price-btn:hover{background:#fff;color:var(--p);}

/* ---------- Titres : révélation mot par mot (masque montant), spans injectés par JS ---------- */
.ad-title em{font-style:normal;color:var(--or);}
.ad-title .ad-word{display:inline-block;overflow:hidden;vertical-align:top;padding-bottom:0.14em;margin-bottom:-0.14em;}
.ad-title .ad-word>span,.ad-title .ad-word>em{display:inline-block;transform:translateY(110%);transition:transform 0.62s cubic-bezier(0.22,1,0.36,1);}
.ad-title.is-revealed .ad-word>span,.ad-title.is-revealed .ad-word>em{transform:none;}

/* ---------- Showcase : tableau de bord de campagnes qui s'assemble au scroll ---------- */
#ad-showcase{position:relative;background:radial-gradient(1100px 520px at 50% -10%,rgba(156,39,176,0.07),transparent 60%),var(--cream);overflow:hidden;}
.ad-showcase-bg{position:absolute;inset:0;pointer-events:none;background-image:linear-gradient(rgba(74,20,140,0.05) 1px,transparent 1px),linear-gradient(90deg,rgba(74,20,140,0.05) 1px,transparent 1px);background-size:44px 44px;-webkit-mask-image:radial-gradient(circle at 50% 40%,#000,transparent 72%);mask-image:radial-gradient(circle at 50% 40%,#000,transparent 72%);}
.ad-showcase-stage{position:relative;max-width:860px;margin:0 auto;padding:26px 16px;}
.ad-dash{position:relative;border-radius:16px;overflow:hidden;background:#fff;border:1px solid rgba(74,20,140,0.14);box-shadow:0 40px 90px -30px rgba(74,20,140,0.4),0 12px 30px -12px rgba(74,20,140,0.25);}
.fade-in.visible .ad-dash{animation:adDashIn 1.1s cubic-bezier(0.16,1,0.3,1) both;}
@keyframes adDashIn{from{opacity:0;transform:translateY(46px) scale(0.94);}to{opacity:1;transform:translateY(0) scale(1);}}
.ad-dash-bar{display:flex;align-items:center;gap:7px;padding:11px 16px;background:linear-gradient(180deg,#f3eefb,#e9e1f6);border-bottom:1px solid rgba(74,20,140,0.1);}
.ad-dash-dot{width:9px;height:9px;border-radius:50%;background:rgba(74,20,140,0.22);}
.ad-dash-dot:first-child{background:#FF7A33;}
.ad-dash-title{margin-left:10px;display:flex;align-items:center;gap:7px;font-size:11px;font-weight:700;letter-spacing:0.02em;color:var(--body);flex:1;}
.ad-dash-live{display:flex;align-items:center;gap:6px;font-size:9px;font-weight:800;letter-spacing:0.1em;text-transform:uppercase;color:#2e9e5b;background:rgba(46,158,91,0.1);padding:5px 11px;border-radius:40px;}
.ad-dash-live i{width:6px;height:6px;border-radius:50%;background:#2e9e5b;animation:adLiveBlink 1.6s ease-in-out infinite;}
@keyframes adLiveBlink{0%,100%{opacity:1}50%{opacity:0.3}}
.ad-dash-body{padding:22px;}

.ad-dash-chartbox{opacity:0;transform:translateY(12px);transition:opacity 0.6s cubic-bezier(0.22,1,0.36,1),transform 0.6s cubic-bezier(0.22,1,0.36,1);margin-bottom:22px;}
.fade-in.visible .ad-dash-chartbox{opacity:1;transform:none;transition-delay:0.28s;}
.ad-dash-chart-head{display:flex;align-items:center;justify-content:space-between;margin-bottom:10px;font-size:11px;font-weight:600;color:var(--muted);}
.ad-dash-roas{font-size:11px;font-weight:700;color:var(--dark);}
.ad-dash-roas em{font-style:normal;color:var(--or);}
.ad-dash-chart{width:100%;height:90px;display:block;}
.ad-dash-chart-line{stroke-dasharray:1;stroke-dashoffset:1;}
.fade-in.visible .ad-dash-chart-line{animation:adChartDraw 1.6s cubic-bezier(0.22,1,0.36,1) 0.55s forwards;}
@keyframes adChartDraw{to{stroke-dashoffset:0;}}
.ad-dash-chart-area{opacity:0;transition:opacity 0.6s ease 1.5s;}
.fade-in.visible .ad-dash-chart-area{opacity:1;}

.ad-dash-rows{display:flex;flex-direction:column;border-radius:12px;overflow:hidden;border:1px solid rgba(74,20,140,0.08);}
.ad-dash-row{display:grid;grid-template-columns:1.6fr 1fr 0.8fr 1fr 0.9fr;align-items:center;gap:8px;padding:11px 14px;font-size:11.5px;color:var(--body);border-top:1px solid rgba(74,20,140,0.07);opacity:0;transform:translateY(10px);transition:opacity 0.55s cubic-bezier(0.22,1,0.36,1),transform 0.55s cubic-bezier(0.22,1,0.36,1);}
.ad-dash-row:first-child{border-top:none;}
.fade-in.visible .ad-dash-row{opacity:1;transform:none;}
.fade-in.visible .ad-dash-row-head{transition-delay:0.18s;}
.fade-in.visible .ad-dash-row:nth-of-type(2){transition-delay:0.62s;}
.fade-in.visible .ad-dash-row:nth-of-type(3){transition-delay:0.79s;}
.fade-in.visible .ad-dash-row:nth-of-type(4){transition-delay:0.94s;}
.fade-in.visible .ad-dash-row:nth-of-type(5){transition-delay:1.12s;}
.ad-dash-row-head{background:var(--cream);font-size:9px;font-weight:700;letter-spacing:0.08em;text-transform:uppercase;color:var(--muted);}
.ad-dash-camp{display:flex;align-items:center;gap:9px;font-weight:700;color:var(--dark);}
.ad-dash-ic{width:16px;height:16px;border-radius:5px;flex-shrink:0;}
.ad-dash-ic.meta{background:linear-gradient(135deg,#0866FF,#3b82f6);}
.ad-dash-ic.google{background:linear-gradient(135deg,#EA4335,#FBBC05);}
.ad-dash-ic.tiktok{background:linear-gradient(135deg,#000,#25F4EE);}
.ad-dash-ic.retarget{background:linear-gradient(135deg,var(--p),var(--or));}
.ad-dash-ctr b{position:relative;display:block;height:6px;width:100%;border-radius:4px;background:rgba(74,20,140,0.08);overflow:hidden;}
.ad-dash-ctr b::after{content:'';position:absolute;left:0;top:0;bottom:0;width:0;border-radius:4px;background:linear-gradient(90deg,var(--p),var(--or));transition:width 1.1s cubic-bezier(0.22,1,0.36,1) 1.4s;}
.fade-in.visible .ad-dash-ctr b::after{width:var(--w,0%);}
.ad-dash-status{display:inline-flex;align-items:center;gap:6px;font-size:9.5px;font-weight:700;letter-spacing:0.04em;text-transform:uppercase;color:#2e9e5b;}
.ad-dash-status::before{content:'';width:6px;height:6px;border-radius:50%;background:#2e9e5b;flex-shrink:0;}

/* badges flottants */
.ad-float{position:absolute;z-index:5;display:flex;align-items:center;gap:10px;padding:11px 15px;background:rgba(255,255,255,0.92);backdrop-filter:blur(10px);border:1px solid rgba(74,20,140,0.12);border-radius:14px;box-shadow:0 18px 40px -16px rgba(74,20,140,0.45);opacity:0;}
.fade-in.visible .ad-float{animation:adFloatIn 0.75s cubic-bezier(0.16,1,0.3,1) both;}
.ad-float span{display:block;font-size:13px;font-weight:800;color:var(--dark);line-height:1.1;}
.ad-float small{display:block;font-size:9.5px;font-weight:600;letter-spacing:0.04em;color:var(--muted);text-transform:uppercase;margin-top:2px;}
.ad-float svg{width:20px;height:20px;color:var(--or);flex-shrink:0;}
.ad-float-roas{top:-3%;right:-4%;animation-delay:1.5s;}
.ad-float-cpa{top:44%;left:-6%;animation-delay:1.72s;}
.ad-float-live{bottom:-5%;right:6%;animation-delay:1.94s;}
@keyframes adFloatIn{from{opacity:0;transform:translateY(18px) scale(0.88);}to{opacity:1;transform:none;}}
.ad-float.ad-float-roas{animation-name:adFloatIn,adBob;animation-duration:0.75s,6s;animation-delay:1.5s,2.25s;animation-timing-function:cubic-bezier(0.16,1,0.3,1),cubic-bezier(0.45,0,0.55,1);animation-iteration-count:1,infinite;}
.ad-float.ad-float-cpa{animation-name:adFloatIn,adBob;animation-duration:0.75s,6.8s;animation-delay:1.72s,2.47s;animation-timing-function:cubic-bezier(0.16,1,0.3,1),cubic-bezier(0.45,0,0.55,1);animation-iteration-count:1,infinite;}
.ad-float.ad-float-live{animation-name:adFloatIn,adBob;animation-duration:0.75s,6.4s;animation-delay:1.94s,2.69s;animation-timing-function:cubic-bezier(0.16,1,0.3,1),cubic-bezier(0.45,0,0.55,1);animation-iteration-count:1,infinite;}
@keyframes adBob{0%,100%{transform:translateY(0)}50%{transform:translateY(-8px)}}
.ad-float-live-dot{width:9px;height:9px;border-radius:50%;background:#2e9e5b;flex-shrink:0;box-shadow:0 0 0 0 rgba(46,158,91,0.5);animation:adLiveDot 2s cubic-bezier(0.45,0,0.55,1) infinite;}
@keyframes adLiveDot{0%{box-shadow:0 0 0 0 rgba(46,158,91,0.5);}70%{box-shadow:0 0 0 8px rgba(46,158,91,0);}100%{box-shadow:0 0 0 0 rgba(46,158,91,0);}}

/* ---------- Bandeau "inclus" ---------- */
#ad-inclus{background:linear-gradient(160deg,#0D0822,#231242 60%,#3a1a6b);padding:44px 0;overflow:hidden;}
.ad-inclus-lbl{text-align:center;font-size:9px;letter-spacing:0.4em;font-weight:700;color:var(--or);text-transform:uppercase;margin-bottom:22px;}
.ad-marquee{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent);mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent);}
.ad-marquee-track{display:flex;gap:14px;width:max-content;animation:adMarquee 38s linear infinite;transition:animation-play-state 0.3s;}
.ad-marquee:hover .ad-marquee-track{animation-play-state:paused;}
@keyframes adMarquee{to{transform:translateX(-50%);}}
.ad-pill{flex-shrink:0;display:inline-flex;align-items:center;gap:8px;padding:11px 22px;border-radius:40px;border:1px solid rgba(255,255,255,0.16);background:rgba(255,255,255,0.04);font-size:12px;font-weight:600;letter-spacing:0.02em;color:rgba(255,255,255,0.82);white-space:nowrap;}
.ad-pill::before{content:'';width:6px;height:6px;border-radius:50%;background:var(--or);flex-shrink:0;}

/* ---------- Animations ---------- */
.fade-in{opacity:0;transform:translateY(28px);transition:opacity 0.85s cubic-bezier(0.22,1,0.36,1),transform 0.85s cubic-bezier(0.22,1,0.36,1);}
.fade-in.visible{opacity:1;transform:translateY(0);}

/* ---------- Footer ---------- */
footer{position:relative;overflow:hidden;background:linear-gradient(180deg,#2D1B4E 0%,#1A0E2E 40%,#080414 100%);padding:0 8vw 32px;}
.ft-glow{position:absolute;top:-180px;right:-120px;width:520px;height:520px;border-radius:50%;background:radial-gradient(circle,rgba(156,39,176,0.16),transparent 70%);pointer-events:none;}
.ft-cta{position:relative;z-index:1;display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap;padding:54px 0 42px;}
.ft-cta-lbl{font-size:9px;letter-spacing:0.32em;font-weight:700;color:var(--pl);text-transform:uppercase;margin-bottom:10px;}
.ft-cta-t{font-size:clamp(20px,2.5vw,30px);font-weight:900;color:#fff;letter-spacing:-0.015em;max-width:520px;}
.ft-cta-btn{display:inline-flex;align-items:center;gap:8px;padding:16px 32px;background:linear-gradient(135deg,var(--pd),var(--p),var(--pm));border:none;border-radius:60px;font-family:'Montserrat',sans-serif;font-size:11px;font-weight:700;letter-spacing:0.1em;color:#fff;text-transform:uppercase;cursor:pointer;transition:transform 0.45s cubic-bezier(0.34,1.56,0.64,1),box-shadow 0.45s cubic-bezier(0.22,1,0.36,1);white-space:nowrap;box-shadow:0 4px 24px rgba(74,20,140,0.4);}
.ft-cta-btn:hover{transform:translateY(-3px);box-shadow:0 14px 38px rgba(74,20,140,0.55);}
.ft-div{position:relative;z-index:1;height:1px;background:linear-gradient(to right,rgba(255,255,255,0.13),rgba(255,255,255,0.02));}
.ft{position:relative;z-index:1;display:flex;justify-content:space-between;align-items:flex-start;padding:44px 0;}
.ft-brand{max-width:260px;}
.ft-logo-row{display:flex;align-items:center;gap:9px;margin-bottom:12px;text-decoration:none;}
.ft-logo-img{height:26px;width:auto;aspect-ratio:1232/1277;object-fit:contain;flex-shrink:0;}
.ft-lt{font-size:12px;font-weight:800;letter-spacing:0.2em;color:#fff;}
.ft-ls{font-size:11px;color:rgba(255,255,255,0.28);font-weight:300;line-height:1.6;margin-bottom:24px;}
.ft-nav{display:flex;gap:44px;}
.ft-col h5{font-size:8px;letter-spacing:0.3em;font-weight:700;color:rgba(156,39,176,0.65);text-transform:uppercase;margin-bottom:13px;}
.ft-col a{display:block;font-size:11px;font-weight:300;color:rgba(255,255,255,0.32);text-decoration:none;margin-bottom:7px;transition:color 0.3s;}
.ft-col a:hover{color:#fff;}
.ft-btm{position:relative;z-index:1;display:flex;justify-content:space-between;align-items:center;padding-top:24px;border-top:1px solid rgba(255,255,255,0.06);}
.ft-cp{font-size:10px;color:rgba(255,255,255,0.18);}
.ft-top{width:38px;height:38px;border-radius:50%;border:1px solid rgba(255,255,255,0.12);background:rgba(255,255,255,0.03);color:rgba(255,255,255,0.55);display:flex;align-items:center;justify-content:center;cursor:pointer;transition:background 0.35s cubic-bezier(0.22,1,0.36,1),color 0.35s cubic-bezier(0.22,1,0.36,1),transform 0.4s cubic-bezier(0.34,1.56,0.64,1);}
.ft-top:hover{background:rgba(255,255,255,0.1);color:#fff;transform:translateY(-3px);}
.ft-socs{display:flex;gap:9px;}
.soc-ic{position:relative;width:36px;height:36px;border-radius:50%;border:1px solid rgba(255,255,255,0.14);display:flex;align-items:center;justify-content:center;color:rgba(255,255,255,0.55);text-decoration:none;transition:transform 0.4s cubic-bezier(0.34,1.56,0.64,1),border-color 0.35s cubic-bezier(0.22,1,0.36,1),color 0.35s cubic-bezier(0.22,1,0.36,1),background 0.35s cubic-bezier(0.22,1,0.36,1),box-shadow 0.35s cubic-bezier(0.22,1,0.36,1);}
.soc-ic svg{width:14px;height:14px;}
.soc-ic:hover{transform:translateY(-3px);border-color:transparent;color:#fff;box-shadow:0 8px 20px rgba(0,0,0,0.3);}
.soc-ic.soc-ig:hover{background:linear-gradient(135deg,#4f5bd5,#962fbf,#d62976,#fa7e1e,#feda75);}
.soc-ic.soc-tk:hover{background:#000;}
.soc-ic.soc-li:hover{background:#0A66C2;}
.soc-ic.soc-yt:hover{background:#FF0000;}
.soc-ic::after{content:attr(data-tip);position:absolute;bottom:calc(100% + 10px);left:50%;background:#fff;color:var(--dark);font-size:10px;font-weight:600;letter-spacing:0.02em;padding:5px 10px;border-radius:8px;white-space:nowrap;opacity:0;pointer-events:none;transform:translateX(-50%) translateY(4px);transition:opacity 0.25s,transform 0.25s;}
.soc-ic::before{content:'';position:absolute;bottom:calc(100% + 5px);left:50%;transform:translateX(-50%);border:5px solid transparent;border-top-color:#fff;opacity:0;transition:opacity 0.25s;}
.soc-ic:hover::after{opacity:1;transform:translateX(-50%) translateY(0);}
.soc-ic:hover::before{opacity:1;}

@media(prefers-reduced-motion:reduce){
  .ad-marquee-track{animation:none;}
  .ad-title .ad-word>span,.ad-title .ad-word>em{transform:none!important;}
  .ad-float,.ad-dash,.ad-dash-chart-line,.ad-dash-live i,.ad-float-live-dot{animation:none!important;opacity:1!important;}
  .ad-float{transform:none!important;}
  .ad-dash-chart-line{stroke-dashoffset:0!important;}
  .ad-dash-chart-area{opacity:1!important;}
  .ad-dash-chartbox,.ad-dash-row{opacity:1;transform:none;}
  .ad-dash-ctr b::after{width:var(--w,0%)!important;transition:none;}
}

@media(max-width:1024px){
  .ad-why-grid{grid-template-columns:1fr;gap:36px;}
  .ad-plat-mosaic{grid-template-columns:repeat(2,1fr);}
  .ad-steps{grid-template-columns:repeat(2,1fr);gap:32px 24px;}
  .ad-steps-line{display:none;}
  .ad-price-grid{grid-template-columns:1fr;max-width:420px;margin:0 auto;}
  .ad-stats-row{grid-template-columns:repeat(2,1fr);gap:32px 20px;}
  .ad-float-roas{right:2%;}
  .ad-float-cpa{left:2%;}
}
@media(max-width:900px){
  #ad-hero{padding:110px 6vw 60px;}
  .ad-hero-visual{display:none;}
  .ad-section{padding:70px 6vw;}
  #ad-resultats{padding:70px 6vw;}
  #ad-showcase,#ad-methode{padding:70px 6vw;}
  .ft{flex-direction:column;gap:28px;}.ft-nav{gap:24px;}
  footer{padding:48px 6vw 28px;}
}
@media(max-width:640px){
  .ad-dash-row{grid-template-columns:1.4fr 1fr 1fr;}
  .ad-dash-row span:nth-child(4),.ad-dash-row span:nth-child(5){display:none;}
  .ad-float{display:none;}
}
@media(max-width:600px){
  .ad-why-cards{grid-template-columns:1fr;}
  .ad-plat-mosaic{grid-template-columns:1fr;}
  .ad-steps{grid-template-columns:1fr;}
  .ad-stats-row{grid-template-columns:1fr;gap:28px;}
  .ad-ctas{flex-direction:column;width:100%;}
  .ad-ctas button{width:100%;}
  .ft-nav{flex-wrap:wrap;gap:24px 32px;}
  .ft-btm{flex-direction:column;gap:16px;align-items:flex-start;}
}